Rebranding Launch Event for a Leading Israeli Insurance Company
Project at Puzzle Agency
As part of the creative team at Puzzle, I had the opportunity to take part in an internal brand launch event for one of Israel’s leading insurance companies. The client had recently undergone a full rebranding process and wanted to unveil the new identity to their employees in a meaningful, immersive way.
The concept: transform the company's headquarters into a branded experience for one day. The goal was to instill a sense of pride, clarity, and excitement about the new visual language — not only among executives, but across the entire team.
My role was to take the new brand guidelines and bring them to life through print and spatial design. I was responsible for designing a wide range of branded materials — from name tags and signage to printed collateral, informational posters, welcome elements, and more. Every touchpoint in the space was carefully crafted to reflect the updated identity and ensure consistency.
