For the branding of Arbely, a Jerusalem-based real estate company, the focus was on creating an identity that bridges the city's rich history and tradition with luxury and innovation. The chosen color palette subtly reflects the iconic Jerusalem stone – the city’s most recognizable motif – blending cool tones that evoke a sense of luxury with the warm hues of Jerusalem’s architecture that represent its local warmth and connection. The goal was to create a brand that captures the authenticity of Jerusalem, while maintaining clean, modern, and elegant lines that resonate with today’s era.
